GangRunners in its fruition was a company that grew from basic customer print needs into a go-to for premium printing and packaging. Customers were asking for professional quality print services and collateral but were limited to big names like Moo and Vista Print, which push DIY design interfaces and processes. GangRunners on the other hand, is a play on old school value mixed with hustle, know-how, edginess, and stellar customer service. The task at hand was to execute solutions that would both keep it simple without diluting the company's authentic motif. The value was there - GangRunners is almost always priced better than the bigger brands and offers free shipping on most products.
Preproduction / Inspiration / Discovery Phase / Competitive Analysis / Early Stage Testing / Branding & Identity / Product mockups / product lineup assessment / Responsive Design / Front End Development / Back End Development / Platform Integrations / UI+UX / Prototyping / Monetization strategy / Web Deployment & Launch / marketing tactics / campaign frequency & iterations
GangRunners had already provided some exceptional insight as to what was working and what wasn't. We just consulted to help them explore this more. Great example - a potential customer would show interest or place an order, but that would be it. Retention was a problem. They had just begun improving on return customer engagement and recurring orders but wanted our help to improve upon these methods. We're all about self-awareness. Knowing you have a problem is half the battle. In order to get numbers up they simply needed more power to convert new visitors and stimulate activity with previous buyers. A site re-design was obvious as it directly correlates with awareness and trust. We also recommended exploring an edgier brand to match company personality which would separate them from the other larger corporate print companies. Thus, the iconic GangRunners Print Boss and correlating tagline were conceived.
After 12-weeks of measuring and exploring numerous options we had a new build on the books armed with creative campaigns and supportive tactics. We encourage more metrics and control by switching platforms. By implementing a design re-fresh, cleaner overall UX, and more powerful branding, customers are more aware of the value and product variety GangRunners has to offer. New visitors are more willing to explore products, and return customers have begun replacing their fragmented print needs with re-orders. More trust and steady more reliable business were just the tip of the iceburg. Noticeable retention improvements followed and GangRunners continues to grow its userbase everyday without sacrificing their classic style or identity. Incredible impact with just a little metric-magic and emphasizing what they do best: Deliver quality printing and packaging across the U.S.