Cavallo Auto Salon in Houston, Texas pampers some of the rarest and most exotic cars in the world. Part of a group of five businesses working out of a 70,000 square-foot, climate controlled, ultra-secured facility, Cavallo was looking to showcase their talents and exclusive products, along with some of their client’s incredible rides inside a re-worked and more modern web presence. Hooligan was brought in for creative, design, and development services for Cavallo.
Preproduction / Inspiration / Discovery Phase / Competitive Analysis / Identify Hurdles & Potential Pitfalls / Environment(s) Setup / Sprint Prep / Early Stage Testing / Branding & Identity / Responsive Design / Platform Integrations / UI Motion / Iconography / Platform Additions / UI+UX / Prototyping / Product Deployment & Launch
Cavallo didn't just want a web wax job. They came to us for a complete overhaul and restoration of their interface. After acquisition of custom photography, we knew we had the ability to really wow both Cavallo and his customers. We designed and implemented a new experience to deliver a completely new and exciting look for the Cavallo brand online. With a company so incredibly dedicated to their craft, it was important to emphasize final results of the services while also showing 'before and after' imagery of the beautiful rides they service. We decided to run with a minimalist approach to push ultra slick interface elements, modern lines, and vast sections that would allow the work to speak for itself. So we did just that.
It's easy to show an array of luxury car images to invoke a response. It's a whole other thing to convert owners of some of the rarest cars in the world into loyal customers. Cavallo already had a reputation for being the best, but collaboratively we needed to deploy a site with prestigious presence. These guys are specialists, but they're also fueled by passion. Through custom sections like "The Show Room" and creating a story behind who Cavallo is and what they're about, we managed to successfully deliver an experience that had the polish (pun-intended) that they put into everything they do. With an increasing customer base and new ways to market certifications, capabilities, and book services, Cavallo's new online presence isn't just a pretty place for clicks - it's a useful tool to drive new business.